There are many things you should consider when starting your mobile marketing campaign which can make it overwhelming when figuring out where to start. Below, are some excellent suggestions to get you started and put you well on the way to mobile marketing success. Your advertisements should carry QR codes to assist your tech-friendly customers. QR codes are a good way to get people that have smart phones to visit your site. You could include QR codes on your business cards, flyers or magazine ads. Including the QR code will help those customers who are truly interested about your service or products to quickly connect and gather more information.
On your site in particular, you need to learn to say more with less in your mobile content. Lengthy descriptions, and action-packed landing pages filled with keywords will not work in your favor. In the mobile marketing universe, brevity is highly prized. You should always establish a home base for your mobile platform. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. Do not develop your business solely on a mobile platform.
Be sensitive to customers sleeping hours when sending out text notifications. Sending out text messages at bad hours will just annoy customers. If you are attempting to physically speak to people through a phone call, or even text them, remember that the key term here is “people.” Be sure to follow appropriate behavior when call someone's cell phone and make the conversation short and to the point.
Produce a greater effect by using viral marketing with your ads. The person may spread your word to their friends, increasing the effect of your mobile marketing outreach. Although many people use their phones for texting, they are not necessarily familiar with the meaning of the abbreviations. Someone who cannot make sense out of what you are saying will get frustrated and not read your message.
If you have a social network page for your business, link to it on your main business webpage. If a customer sees a Twitter or Facebook icon on your page, they're far more likely to click it, than they are to search you out themselves. Make it simple for your customers to forward your mobile marketing ads to their friends. Ease of forwarding as well as incentives for doing so are great ways to ensure that your ad is packing all of the punch that it is capable of.
Remember, it is harder to navigate through your website using mobile equipment. If you are going to engage in mobile marketing, then your ads and other marketing materials need to be totally accessible on mobile devices. Sometimes this means that users on a computer may view a more simple page. The many different techniques used in mobile marketing are all based on a few shared principles. However, the forms of technology and ways of applying these techniques vary. Research, coupled with common sense, is all you need to decide which one will be best for your business and budget.